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Sonya Shellard  

# Association for Coaching Accredited Executive Coach
# Postgraduate Certificate in Business & Personal Coaching (Distinction)
# Philosophy, Politics and Economics Degree, University of Oxford BA (Hons)
# Managing Director of Vector Group (UK) Ltd
#  Member of the Association for Coaching
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​I have been coaching since the early 1990s, beginning with my corporate roles in L&D, HR and as a successful operational manager. Since 2005, I have been a full-time external Trainer, Consultant and Executive Coach working with a wide variety of clients. I am Co-Founder & Co-Director of #RideTheWave, an accredited Global Professional Coach Training Programme.

I specialise in bringing about behavioural change at both the individual and at the organisational level to maximise performance and results. I provide senior leadership teams with team coaching and external facilitation support to help them develop their strategic thinking and to operate effectively as a team. My coaching allows individuals and teams to overcome obstacles to improved performance, such as handling difficult and challenging relationships; building self-confidence; dealing with stress and work-life balance; gaining new perspectives; and importantly the time to think and decide on alternative approaches. The organisation benefits from developing and retaining talented individuals who can perform at a higher level; by developing resilience and avoiding the business interruption associated with absenteeism and inter-personal difficulties; by developing innovative and strategic thought; and enabling individuals to deal effectively with organisational change.

I have coached and trained all levels of employee, ranging from CEOs and their senior leadership teams; technical and subject specialists; professional services consultants; and people managers across many industries. I deliver coach training to develop the capabilities of line managers and key personnel within industries wishing to enhance business performance through employee development and increased engagement.

As Co-Founder and Programme Director at #RideTheWave Professional Coach Training, I have designed many new coaching models which facilitate understanding and growth in my coaching clients. These reflect the challenges of the modern external environment and often use imagery and metaphor to help my clients generate new insights and solutions.

My areas of coaching expertise include:
  • Executive leadership
  • Stakeholder management
  • Strategic thinking
  • Wellbeing and resilience
  • Communication
  • People management
  • Team co-ordination and development​
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Read more about my background and connect with me on LinkedIn:
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  • HOME
  • For Organisations
    • What We Offer
  • For Individuals
    • What We Offer
    • Accredited Coach Training - WAVES >
      • WAVES Programme Video
    • WAVES Dates
  • Events
    • All events
    • Free Discovery Events
    • Coaching Immersion Days
    • #REFRESH: Seasonal Workshops
  • SHOP
  • ABOUT
    • Meet the Team
    • Our Values
    • Testimonials
    • #SocialImpact
    • Meet our Community
    • APPLY
    • Contact Us
  • BLOG